Diary of the
Giggling Gourmet
A unique food show, by local for locals.
“Diary of the Giggling Gourmet” offers unique sponsorship opportunities to connect your brand with our engaged audience of food enthusiasts and conscious consumers. As a show celebrating local food culture and sustainability, we provide authentic channels to showcase your brand within a quality content environment.
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The Diary of the Giggling Gourmet Show Format
THE DIARY OF A GIGGLING GOURMET SHOW is a 24-minute, exciting & informative 10-part series.
- Each weekly 24-minute episode will repeat 6 times, 4 x flightings during the week, and 2 x flightings over the weekend.
- Each 24-min broadcast will open and close with a 15-second sponsor’s billboard and each ad break will open and close with a 10-second branded ad break sting.
- 1 x 30 second sponsor’s commercial is also included in the package.
- The Series will also be promoted across Business Day TV, Ignition TV and The Home Channel with 182 x 30-second promo spots, flighting on each channel for the full duration of the 10-weeks cycle.
- 14 x 30 second spots will flight on each channel every week for 10 weeks.
- Each show will end with a 2.5 second credit roll including the sponsor’s name.
- The Home Channel Website will include links to the DIARY OF THE GIGGLING GOURMET show on their website for viewers to download the content.
- 3 minutes per episode of seamless incidental content integration is also permitted.
about the production company
Giggling Gourmet Productions
Giggling Gourmet Productions brings together an elite team of media professionals under one roof, offering an unparalleled blend of creative direction, production expertise, and strategic marketing muscle to deliver content that resonates and performs.
Our Unique Advantage
Our production company stands apart through our integrated approach, combining award-winning direction with marketing savvy and sales-driven strategy. This holistic process ensures your culinary content doesn’t just look exceptional – it reaches the right audiences and delivers measurable results.
Leadership That Delivers
Led by the creative force behind acclaimed productions including “The Fabulous Food Academy with Jenny Morris and Reza Mahammad” for Food Network, “The Ultimate Braai Master,” and multiple youth cooking shows including “What’s Your Flava” and “Yummie.” Charlie Alves, our director, brings multi-camera expertise and food-specific production knowledge that transforms culinary concepts into compelling visual stories.
Marketing That Matters
Our 25+ years of marketing and advertising experience translates to campaigns that cut through the noise. From traditional media buying to digital strategy, our team ensures your culinary content reaches and engages your target audience with precision.
Revenue-Generating Sales Team
Backed by our heavyweight sales specialists who work in lockstep with the marketing department, we create strategies that maximise your content’s commercial potential from day one.
Where to Watch
Catch “Diary of the Giggling Gourmet” on The Home Channel (DStv channel [number]).
Our Viewers
The Home Channel has become the go-to destination for viewers seeking inspiration, creativity, and practical advice for all things home and lifestyle. With a diverse lineup of shows covering interior design, gardening, DIY projects, home improvement, real estate, and an exciting focus on food and cooking, there’s something for everyone.
The food and cooking slot is a standout feature, capturing the hearts of culinary enthusiasts everywhere. Showcasing everything from gourmet recipes to quick and easy meals, renowned chefs and food experts present these programs, making it easy for viewers to whip up delicious dishes in their own kitchens.
- Each weekly 24-minute episode repeats 6 times during the week and 2 times over the weekend
- New episodes premiere [day/time]
- Repeats air [schedule information]
Middle and Upper End Market
Our viewers earn an above average monthly household and personal income in comparison to the middle/upper end market. With an average age of 42, viewers are more likely to afford to do home renovations and decorations.
Average Monthly Household Income:
R34 829 vs. R34 635 in the total
middle/top end market
Average Monthly Personal Income:
R27 446 vs. R27 104 in the total
middle/top end market
Mass Market
Our viewers earn an above average monthly household and personal income. We reach both male and females with an average age of 37. An age where people are more settled and have a car(s), home and a family. Over half of our viewers work.
Average Monthly Household Income:
R22 231 vs. R15 370 in the total population
Average Monthly Personal Income:
R12 889 vs. R8 674 in the total population
Maximize Your Brand Reach Across Premium Business and Lifestyle Audiences
Sponsoring “Diary of the Giggling Gourmet” delivers exceptional value through strategic multi-channel exposure. Your investment reaches The Home Channel’s 5.6 million lifestyle enthusiasts while automatically including premium placement across Business Day TV and Ignition TV at no additional cost. This unique approach connects your brand with Business Day TV’s affluent audience of CEOs, directors, and senior management – decision-makers with significant purchasing power who value quality and authenticity.
Access Business Day TV’s Elite Audience
Business Day TV on DStv Channel 412 is South Africa’s premier business and financial news channel, reaching over 10 million viewers across Southern Africa. The channel’s audience represents the country’s economic elite – optimistic, well-educated professionals who are typically private banking clients, JSE investors, and property owners. These high-net-worth individuals actively seek quality brands that align with their lifestyle aspirations and business success. By sponsoring Giggling Gourmet, your brand gains authentic access to this exclusive demographic through Arena Holdings’ trusted media ecosystem, positioning your products and services alongside the financial content that shapes their daily business decisions.
Tap Into Ignition TV’s Passionate Automotive Community
Ignition TV on DStv Channel 189 is South Africa’s only television channel dedicated entirely to motoring, broadcasting 24/7 to automotive enthusiasts and lifestyle-conscious viewers. This audience comprises passionate car lovers, technology adopters, and performance-driven individuals who appreciate premium brands and cutting-edge innovation. Beyond traditional petrol heads, Ignition attracts viewers through entertaining reality shows and motoring lifestyle content, creating a diverse audience that values quality, craftsmanship, and brand heritage. Your Giggling Gourmet sponsorship connects with this engaged community who share similar values around excellence, authenticity, and the finer things in life – making it a natural fit for brands seeking to reach affluent, brand-conscious consumers.
